They understood our core value proposition and assisted in creating an authentic brand promise that still today lives up to our actual customer brand experience. They also broadened my perspective on branding and empowered our team to effectively and positively manage our corporate reputation, significantly increasing the bottom-line value of the business.

Kustodian has added great value and insight in developing and positioning Beefcor as a premium retail brand. I have personally learnt a lot, especially in terms of how retail branding works, understanding the value propositions of brands, the transition from a commodity to a branded beef offering, the operational support needed and the more specific marketing required in order for a brand to succeed.

Their strategic branding insights were important to our team working on rebranding and growing our organisation. The rebranding played a vital role in the company’s transition from being perceived as a small family-owned business into becoming a globally relevant and competitive group of companies. They expertly led us through this process delivering results that exceeded our expectations.