The vast majority of research and literature on rebranding focuses on consumer brands, which can leave B2B brands feeling a little lost in how to go about their transformation. Which principles apply and which don’t? How are things different for us? The principles of...
Over our 16-year history, we have guided brands of various sizes and industries through rebranding—a significant change. The lessons learned have formed and moulded our processes, allowing us to maximise value gain while minimising risks. One of the aspects we love...
Are you missing the boat when it comes to connecting with your customers? Is it time for a change? Changing a brand can be exciting and overwhelming, especially if you have been around for a while. The risks associated with rebranding can be very real and...
