Today, a company’s brand is so much more than just advertising. Companies must imbue their brand in every action, communication, and experience.
We take a 360° view to help companies connect the dots between their business and brand and assist in aligning their teams behind it. We consider the brand across four areas or chapters.
1. CORE - WHY DO YOU EXIST?
Your purpose, vision and mission, clearly defined, provide a clear compass point for the road ahead. Correctly applied, these statements direct every decision you make.
2. CULTURE - WHO ARE YOU? YOUR VALUES DEFINE YOU AND BIND YOU.
In a cluttered market, your culture can be a significant point of differentiation.
When competing for talent, it is vital to attract the right people.
3. PRODUCT - WHAT DO YOU DO?
A brand’s PRODUCT is the entire experience—every touchpoint and engagement before, during and after purchasing your products or services.
4. POSITIONING - WHERE DO YOU WANT ME TO BE?
The ideal thoughts/feelings you want your audience to have about your company. To gain clarity around this ideal and align all activities to this.