Taking brands from
complexity to clarity
to commitment to action.


A curated list of our current and previous long-term clients, for who we are very grateful. Above all else, we value the experience and lessons learned.

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Redfern – 2019 – present

For over 30 years, Redfern has been a critical labelling partner to farmers, fruit exporters, educators, entrepreneurs and many household brands. In 2019 we assisted them in rebranding the Group behind the promise of ‘labelling excellence’. We continue working with them to position their retail products closer to the end consumer.

“The best decision we made was to bring Kustodian on board to assist us in relooking at ourselves and building One Company and a strong Team.” ~ Terry Adinolfi – MD

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LSC / Pple  – 2010 – present

The Pple Group, formerly known as LSC, a full-service human resource specialist, has existed for over 20 years. We helped rebrand this client twice, first in 2010 and again in 2020. After in-depth strategic engagement with their team, “Pple” emerged as their new verbal identity. We act as Kustodians of their visual identity.

“I find the team at Kustodian to be exemplary of their industry and would confidently recommend their expertise to other organisations.”
~ Phillip Meyer – CEO

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KEEGOR2016 – 2020

KEEGOR began as Leonard Light Industries in 1959. Today the KEEGOR brand is world-renowned in the precious metals Assaying and Refining sectors, with equipment operating and consumables used in mines, laboratories and refineries in various countries spanning six continents. We helped them rebrand and transition to the more customer-friendly KEEGOR brand, positioning them in line with their global aspirations.

“Kustodian’s strategic branding insights were essential to our team working on rebranding and growing our organisation.”
~ Bruce Hansmeyer – CEO

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Beefcor – 2014 – 2021

Beefcor started in 1973 with only 1000 head of cattle, growing to market up to 70 000 cattle per year by 2016. We worked intensely with the team for over five years to rebrand and reposition the brand closer to the beef consumer.

“Kustodian has added great value and insights in developing and positioning Beefcor as a premium retail brand.”  ~ Robin Watson  – CEO

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Curves Africa – 2015 – 2019

Curves was the first female-only gym franchise founded in the USA. We worked with the Africa Region Master licensee to promote and build the brand locally.

“I have worked with Kyle for over three years now, and his passion for his customer brand and leadership help us think about our business differently. He continuously challenges us to the next level and does not hesitate to walk that road with us.” ~ Clive Robinson – MD.

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Imbizo Shisanyama – 2012 – 2021

Founded in 1997, Imbizo Shisanyama is one of South Africa’s most acclaimed African cuisine restaurants celebrating authentic African culture and heritage. Imbizo won the NSBC National Small Business Champion Award in 2013 and the Windhoek Shisanyama of the Year in 2017. We helped rebrand and reposition themselves as an African brand embodying style, class and dignity.

“Kustodian powerfully packaged the Imbizo Shisanyama brand. They understood our core value proposition and assisted in creating an authentic brand promise that still today lives up to our actual customer brand experience.” ~ Rita Zwane – Founder

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Fastrak – 2010 – 2014

Fastrak opened its first store in August 2003 and has grown to South Africa’s most significant audio and video retailer, with 70 stores nationwide. We helped rebrand the business as it sought to transition from a more general homeware retailer to one specialising in affordable audio and video equipment.

“The biggest advantage to us was having you come up with such high-quality work was that it resulted in us upping all our standards to ensure we lived up to it .” ~ Ian Stacey – MD

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INTEGRITY IS CURRENCY because we place the highest value on the trust our clients bestow on us.