Fisher Dugmore Brand Identity

Brand Assessment / Brand Definition


The Fisher Dugmore Group comes out of the merger DFB and Andrew Dugmore & Associates. In 2017 we were tasked with the rebranding of the company to convey a unified vision & brand promise.

After extensive consultation, the brand promise: Certainty & Sustainability was defined. After a series of designs, the nautilus shell is a natural representation of the Fibonacci Sequence which communicated that promise. The nautical theme in the imagery speaks to how the brand guides its clients.

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