Joe Buzzers Brand Identity

Brand Assessment / Brand Definition

ABOUT THIS PROJECT

Pizza is an incredibly cluttered food category with many strong players in almost every pricing category. So when Kevin and Craig approached us, it was clear they wanted to create something bold and unique. Positioned between the value and sub-premium segments, we worked with them on the naming and core identity. The name became the catalyst for a retro and new identity with a bit of rock n roll flavour.

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