Keegor Print Campaign

Brand Positioning


With 56 years of successful business in the precious metal mining and refining industry, Leonard Light Industries has grown into the Keegor Group of companies. In 2019, we engaged in a  positioning campaign where the core message was rooted in their brand promise of 'going further'.

Campaign Objectives

• position brand as a trusted solution-driven industry expert
• occupy space of being the least risky option by being innovative

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The campaign needed to clearly communicate the brand promise across:

• Geographic Reach
• Product Range
• Service Methodology

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