With 56 years of successful business in the precious metal mining and refining industry, Leonard Light Industries has grown into the Keegor Group of companies. In 2019, we engaged in a positioning campaign where the core message was rooted in their brand promise of 'going further'.
• position brand as a trusted solution-driven industry expert
• occupy space of being the least risky option by being innovative
The campaign needed to clearly communicate the brand promise across:
• Geographic Reach
• Product Range
• Service Methodology