LSC is a large multi-national company supplying staffing solutions to various industries across many sectors and geographic locations. With its wide range of specialised sub-brands the brief was two fold, firstly to revive the existing identity to reflect a more forward thinking innovative organisation. Secondly to consolidate all the groups divisions under a single identity, with a sub branding strategy to link each division clearly to the group while maintaining some individuality. The solution needed to be practical yet innovative and pay some homage to the previous identity.
Despite a challenging environment, the team delivered a comprehensive and powerful branding solution. In fact, the corporate identity was so powerful and soundly constructed that LSC retained their new identity after being acquired by Imperial and have subsequently grown as a powerhouse brand within their industry sector.