Nkhukhu-Box Brand Identity

Brand Definition / Brand Positioning

ABOUT THIS PROJECT

Nkukhu-Box is the home of grilled chicken embracing Kasi "township" flavours and lifestyle. The brand aims to share local stories with the world while serving amazing, tantalising quality food, and providing an eating experience.

The challenge was to create a new, exciting and fresh brand identity that would embrace Kasi flavour. The identity also had to showcase the music, fashion, art and history of township culture - as well as the wide variety of tasty dishes the restaurant has to offer. We wanted to create an identity that they could be proud of and would speak on a deeper level to their customers.

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