Long-time clients - the LSC Group - approached us to help them rebrand their company as they felt that there name and identity were out of touch.
With a long history as human capital specialists and made up of a group of diverse entities serving different industries, the rebrand needed to retain their legacy yet completely refresh the brand. From a new name to a new visual identity, they wanted to consolidate their various divisions while re-establishing themselves in the industry as a people-focused business.
After in-depth brand strategy engagements with their team, the name “Pple” emerged as their new verbal identity - a clear nod to their business focus. The new logo and visual language is a fresh, friendly identity that can be carried through each division’s industry.