What

We Do.

Your brand deserves to be part of a big vision and stand out from your competition. It deserves prominence. And we’re ready to make this happen for your business. 

Whether you are looking at a rebrand or a brand repositioning, we’re here to develop the strategies, assets and tools to get your brand connected with authenticity to your consumers.

Our repositioning strategies will move your brand from “part of the crowd” to a high-value business asset.

Here is how we work:

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Brand Assessment.

This is where most of our relationships start as we seek to understand your business, brand - challenges, successes, promises and more. Our thorough and complete assessment is carried by an empathy model and identifies key challenges, opportunities and the potential of your brand.

This is the start of your brand repositioning as we lay out the road map ahead of the exciting journey. 

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Brand Definition.

Whether you’re just starting out or you’re decades old, your brand may need a repositioning strategy to differentiate from the competition and communicate clearly with your market.

Our brand definition process entails crafting high-value assets, messaging and communication systems. This enables you to define, maintain and grow your brand, and ultimately, your business. 

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Aqua Branding

Brand Positioning.

A distinct brand holds a unique position in the hearts and minds of your consumers. You want to be their first choice, above all others. And to achieve this, you’ll need persona-led messaging, campaigns, activities and initiatives that will strengthen your brand value.

Set your brand up for success through effective brand positioning with Kustodian team.

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Brand Alignment.

If your business has grown, scaled or just been around a while, it can be tricky maintaining and replicating the customer experience you’ve spent years crafting. Brand alignment is key to bringing your brand back to its most essential basics.

We offer coaching, training and mentoring to get your brand back on track and to make sure each consumer touchpoint runs like a well-oiled machine.

Let’s get to reshaping your market’s perceptions of your brand.

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Our goal is to EMPOWER our clients through:

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Education

Branding is complex, we break it down for our clients so they have a good understanding of the power and process of branding.
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Motivation

We are filled to the brim with ideas and we offer these to our clients to help them see the potential their brand holds.
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Permission

While it’s important to stay on track and forge forward, we give our clients the permission to dream about the possibilities.
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Observation

We take the time to listen and observe you and your team so that we gain a deep understanding of the inner workings of your business.
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Wisdom

With over 10 years in the industry and a variety of brands we have partnered with, we have the wisdom and expertise to lead you in the right direction.
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Empathy

Information and analytics mean very little unless they connect with a basic human emotion. We put ourselves in your shoes to understand your pain points, then we put ourselves in the shoes of your audience to connect with them.
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Review

We understand that brand-building is a continuous activity, not a once-off exercise. That’s why we regularly review the internal and external progress of your brand to make sure we have delivered on our promise.

ready to see your brand's true potential?

Why not start today? Get in touch with us and let's talk about the dream you have for your brand. We're ready for any challenge you throw our way and it all starts with a conversation.

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