Sep 2, 2024 | Purpose-Driven Branding
The vast majority of research and literature on rebranding focuses on consumer brands, which can leave B2B brands feeling a little lost in how to go about their transformation. Which principles apply and which don’t? How are things different for us? The principles of...
Aug 5, 2024 | Branding & Marketing Insights
Are you missing the boat when it comes to connecting with your customers? Is it time for a change? Changing a brand can be exciting and overwhelming, especially if you have been around for a while. The risks associated with rebranding can be very real and...
